Adverstiment Assistant

Advertising assistants are entry-level employees who support the job functions and administration of an advertising agency or media firm, including the account planning, research, production, sales, media, or creative departments. Assisting executives and managers in their chosen advertising specialty allows junior employees to acquire on-the-job training and skills that can lead to advancement.
Advertising assistants complete tasks specific to the department they support. Art and creative departments design graphics, storyboards, and art for campaigns. Assistant copywriters help write and proofread the text of print advertisements and commercials. Junior account executives or assistant account managers develop marketing strategies and budgets for campaigns and work extensively with clients to meet their demands. Assistant account or media planners use their knowledge of social sciences to analyze consumer behavior and research data to create effective advertising plans for a variety of media vehicles, while assistant media buyers help negotiate the purchase of advertising time.
Job Duties of an Advertising Assistant
Regardless of the department in which they are hired, assistants often serve as a conduit for internal communications between departments and often perform day-to-day tasks that ensure the smooth operations of the agency. Assistants often complete basic office duties such as photocopying, filing, and faxing as well as answering telephones, scheduling appointments, and communicating with clients. Advertising assistants also use a variety of software to conduct research, prepare presentations, and construct media campaigns. In many cases, day-to-day client interaction is left to advertising assistants in the form of telephone calls, follow-up, and the monitoring of documents, plans, and campaigns.