We love Brands! Whether it be Kelloggs or Disney or Apple, we become Brand Fans, and our loyalty sticks for life. Each Brand starts with a story, which goes beyond words in the copy, websites, brochures, exclusive stores and presentations for pitches.
A Brand's story isn't just what gets conveyed via Social Media, Promotion, Campaigns, Event or Advertisements. It is what people believe about the Brand based on the various activities and signs they send. Thus, the story is a collection of the responses, emotions, passion and connect which regular users feel with your product/service.
Every single clause and object that you include in your Brand, starting from the color and style of the logo to the employees and their appearance, all together help in molding your story and Brand image.