Mumzworld is a Middle East bilingual online marketplace catering for mother, baby and child products from newborns to 12-year-olds.
The company was founded in November 2011 by a team of regional entrepreneurs and parents, and is headed by CEO Mona Ataya.
The site offers a range of local, regional and global brands for families in Dubai, Abu Dhabi, the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and the rest of the Middle East.
Products for sale on the site include Chicco, Lego, Disney and Mattel and more than 250 brands. 70 per cent of the range is from regional suppliers and manufacturers and 30 per cent of the range is exclusive to Mumzworld.
The website also offers information and reviews on toys, books and clothing for babies, pre-schoolers, up to the age of 12.